Unique and Highly Customized Luxury Watch Components Thanks to Metal Binder Jetting

Luxury watch brands must constantly innovate to attract collectors and enthusiasts. Exotime, an emerging Italian microbrand, realized that conventional watchmaking processes have many limitations, such as the ability to produce intricate designs, on-demand and customized parts. They also have long production times and high costs for small-batch production and customization. In addition, lightweight watch cases are becoming increasingly popular due to advances in materials and a shift toward comfort and wearability. However, the production of the watch case using CNC machining was very costly and didn't reduce the weight of the part. For this reason, Exotime collaborated with Tamau Italia to 3D print watch components using the Desktop Metal Shop System binder jetting platform. The result is lightweight parts and innovative designs without any tooling, eliminating the many steps and costs of toolmaking. Metal binder jetting also facilitates a streamlined, expeditioust and cost-effective approach to creating custom watch parts.

This case study is also available in Italian.